Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.
Like all business activities, your company’s digital marketing efforts must be measured and analyzed to understand how to best allocate your time and resources. However, with so many potential metrics to track, it can be difficult to know which ones are most valuable for your business.
It can be easy to get swept up in focusing solely on vanity metrics, such as the number of followers and likes on social media, but these don’t illustrate the ROI of your digital marketing strategy and dollars. Ultimately, you’ll need to decide on the key performance indicators (KPIs) that tell the story of your business’s progress on its overarching goals.
Here are some of the most important metrics any business — whether it’s B2B or B2C — can track to get a better idea of their overall digital marketing success.
Zoriy Birenboym, president of Eautolease.com, recommends focusing on your website’s search engine rankings.
“Your Google stats and placement are very important, [as are the] positions of your keywords,” said Birenboym. “Your website’s domain authority and age are extremely important [too].”
I am a firm believer that you have to spend money to make money…so if you have the means to spend, spend!
Birenboym advises business owners to make an investment if they want to see their digital marketing efforts succeed, especially through Google and social media.
“I am a firm believer that you have to spend money to make money…so if you have the means to spend, spend!” he said. “Build up your traffic [and] your name – you won’t regret it!”