Genesis Motor, LLC, often referred to as merely Genesis, is the luxury vehicle segment of Hyundai Motor Group based in South Korea. Many of their designers and upper management talent have come from other famous automakers such as Mercedes-Benz, Lamborghini, BMW, and Volkswagen. The Genesis brand began with the release of the luxury sedan, the Hyundai Genesis, in 2004. Hyundai cited three main reasons for creating a Genesis stand-alone brand:
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The South Korean Hyundai Motor Group entirely owns the Genesis Motor Company. Hyundai desired separate and more luxurious models that included the same quality drivers experienced with its Hyundai models. After the original Hyundai Genesis model captured the attention of American drivers and did well on the luxury car market, Hyundai was determined to make the Genesis its own division.
Genesis models are designed in Rüsselsheim, Germany, Namyang, South Korea, and Irvine, CA. However, all Genesis vehicles are produced in Hyundai’s home in Ulsan, South Korea.
This luxury car manufacturer has a short history, but it is nonetheless impressive. In November of 2015, Genesis Motor, LLC, was introduced as an independent marque on November 4, 2015, as a division of the Hyundai. On the same day, they also announced the first stand-alone model under the brand the Genesis G90. The brand had 555 sales in 2015, which jumped exponentially in 2017 to 78,889. In late 2016, the G80 and G90 were placed on the market. In 2018, the G70 was released on American soil. The first SUV, the GV80, was unveiled in the United States in early 2020.
Genesis continues to break the mold when it comes to luxury driving. The more popular they become in the United States, the more models that will become available. Genesis Motor has plans to add another SUV and a sports coupé to its already exceptional roster available vehicles soon. Trademarks for the GT70, GT80, and GT90 were registered in 2018 to prepare for the grand tourer models of the respective original vehicles.
This year’s line of luxury vehicles exceeds expectations when it comes to both equipment and technology. These features are designed to both enhance the drive and help keep you safe.
Genesis Connected Services, a cloud-based service, boasts remote vehicle functions, including remote start with climate control and remote lock/unlock, is available on iOS, Android, and an Alexa Skill, which was developed in conjunction with Amazon. Developed for Android and iOS, the Genesis Intelligent Assistant provides similar service to Genesis Connected Services.
Some vehicles have settings to enhance engine sounds with audio-system-generated acoustics for a maximum effect.
The Genesis Motor logo is easily identifiable by its two bilateral wings. Between the wings, sits a black hexagonal shield featuring the word “GENESIS.” The wings on the logo represent the speed of the marque. The logo is simple, yet powerful. The presence of wings reserves Genesis a place amongst other brands with similar logos such as Aston Martin, Chrysler, and Bentley.
Not only are vehicles in the Genesis family aesthetic and easy to drive, but they are also highly reliable. Consumer Reports that Genesis vehicles have earned substantial marks for reliability and satisfaction. In fact, it is among the top-ranked brands in their annual brand report cards.
The Genesis brand also received two of J.D. Power’s 2020 Vehicle Dependability Study awards. This luxury brand ranked first overall and won for the G80 in the midsize premium car segment. Genesis vehicles were given a score that represents a 34% better performance than the industry average.
Genesis may not have an extensive lineup of vehicles, but what each vehicle’s features make up for that fact. Here are the following current models from this luxury automaker:
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